The Rise Of Chocolate In The Indian Culture

Sweets are an inimitable and inevitable part of most rites and rituals in Indians culture. Not just in traditional rituals, even a meal is incomplete without a dessert of sweetmeats. The most popular sweets have traditionally been rasagulla, gulab jamuns, gajar halwa, kulfi, etc. These sweets are predominantly made using milk or its products and some other ingredients like flour. Different parts of the country boast of different kinds of sweets and each region has its own specialty in sweets. There had hardly been any scope for confectionery like chocolate, candy or lollipops in the culture scape of the country. However the globalization of the country and the universal appeal of chocolate has changed the scenario totally.

The influx of chocolate into Indian households started with confectionery products aimed at children. Major world-players like Nestle and Cadbury provided chocolate in various forms like bars, drinks, ice creams and whatnot.  There were other sugar based products also available in various flavors and colors in all sorts of shapes and sizes too. Every region boasted of their own small time manufacturers who would supply their products to their own regional wholesalers and retailers only. None of them had achieved the nationwide recognition or acceptance. None seem to have tried to expand beyond their regional boundaries either.

It was only the global players who were able to carve a niche for themselves in the Indian market. In the past decade or so, these smart confectionery manufacturers have come up with novel gifting ideas that fit into the Indian customs and traditions. Nowadays, during the auspicious festival of Diwali, instead of the customary box of milk pedhas, a chocolate hamper or box from Cadbury is sent to relatives and distributed among friends. For the festival of Rakshabandhan which celebrates the bond between brother and sister, instead of the laddoo or other sweets, you will find chocolates in the traditional thali. More often than not, the brother’s return gift would be a box of chocolates too.

Such is the favor that chocolates and other confectionery products have found with the Indian masses that entrepreneurs are entering this fascinating industry. These first-generation chocolate manufacturers in India are looking at nationwide acceptance and recognition of their products. To this effect they are tying up with globally renowned chocolate manufacturers like Swiss, German and Italian companies. One such enterprising conglomerate in India is the Rajhans (Desai-Jain) group, which has forayed into this interesting domain with high ideals and higher aims.

They already have plans in place to manufacture world-class chocolates in collaborations with a premium Swiss Confectionery brand. If you need more information about the confectionery wing of the Rajhans conglomerate, log in to: http://www.rajhans.co.in/confectionary.aspx.

Movie-Lovers In Gujarat Can Rejoice – Rajhans Is Here

Indians, as a race, are movie lovers. After all, movies are the cheapest and most common means of entertainment to the masses as well as the classes. Movies give people a break from the routine of their daily lives and entertain them in various ways. Cinema means various things to various people: to an educated person, movies may be a form of art, to the lower middle class or poor guy it may be how he visualizes his life, while to the majority of the public it is just entertainment. Whatever value it holds for each person, there is no denying the popularity of the medium in India.

The picture is not too different in the western state of Gujarat, which has always been seen as a business-friendly state. The last few years have seen it prospering even more with realty, infrastructure development, pharmaceuticals, hospitality industry, textiles, finance, it industry, and many other expanding industries having created many more job-opportunities.  This has brought about better life-styles and higher capacities for expenditure. The situation was ripe for an idea born to the Rajhans group.

Multiplex In Nadiad

The Rajhans group debuted on this stage in Gujarat with Prime Cinema, the first ultramodern and premium cinema house in Surat. They were among the first in the country to combine Hospitality and Entertainment in one wholesome package which was received wholeheartedly by the public. This success lead to the expansion of the entertainment horizon, with the group setting up base in various other cities in the state. Soon they set up their first multiplex in Nadiad.

Being committed to provide world-class infrastructure and services for entertainment, the Rajhans group has been dedicating one landmark after another as a tribute to the liveliness and enthusiasm of the people of the state. The multiplex in Baroda came second in this endeavor to increase the pleasure of movie watching. All their movie centers, whether in Surat or Ahmadabad or any other city of Gujarat have themed interiors, a food court and free parking which act as catalysts to the attraction of the movies. Each of these centers also offers the facility of online movie ticket booking, which is a boon to the enthusiast who cannot afford the time and effort involved in standing in a queue to pick up tickets for a show. To cut a long story short, the Rajhans group leaves no holds barred in maximizing the entertainment package for movie-lovers.

After revolutionizing the Entertainment sphere for the people in Gujarat, Rajasthan and Maharashtra, the Group’s Entertainment wing is now all set to expand across the country.

If you need more information on the entertainment wing of the Rajhans group, log in to: http://www.rajhans.co.in/entertainment.aspx.

‘Athithi Devo Bhava’ – The Rajhans Way

India has always been open to visitors from all over the world, regardless of whether these visitors came as friends or for other reasons. The reason is that Indians have long been ingrained with the idea that a guest is akin to God, which is what the Sanskrit saying ‘Athithi Devo Bhava’ translates to. So whether it was the Mughals, the Persians, the Portuguese or the English who came, India welcomed them and gave them all they wanted from her with open arms. In the present day too India is one of the top destinations for tourists, students, MNCs and everyone else who would like to visit for any reason.

Enjoy Restaurant - Surat

Athithi Devo Bhava brings in its wake a bright and promising future for the hospitality industry in the country. The Rajhans Group sees itself as a major player of the hospitality industry in the near future. They already own a restaurant chain called Enjoy which has been catering to foodies since the year 2000. These are among the best restaurants in Surat and serve the best Indian and Chinese cuisine dishes in taste and quality. Each of them boasts of aesthetically appealing contemporary interiors and seating arrangements, which attract the cream of the townspeople to visit regularly.

The Enjoy restaurant at Piplod has a fully operational banquet hall too which is well equipped to host any important occasion like a seminar or a birthday party, a conference or a kitty party, or any other occasion of life that is worth celebrating with friends, colleagues or family. This banquet hall in Surat will also supply you with additional resources for your occasion, like LCD projector, sound system, etc. You can choose it as a venue for the next big occasion and make it even more special.
They also have an Italian and Continental cuisine restaurant called Sizzling Salsa in Surat. It was given an award by the Southern Gujarat Hotel Association for having the best ambiance among all the restaurants in Surat. Sizzling Salsa is famous for the candle-lit dinners they host every Wednesday. Their combo lunch menu is ideal for everyone from corporate lunches to kitty parties.

The group is now planning to take Indian hospitality to the next level with the introduction of boutique hotels. These are going to be built at various locations in the country, predominantly at places of historical value, pilgrimage destinations, hill stations and business zones.

If you need more information on the hospitality wing of the Rajhans conglomerate, log in to: http://www.rajhans.co.in/hospitality.aspx.